06 Jun 2025 - 08 Jun 2025 | 6:00 pm - 1:00 pm
Ibis Styles City, Kraków
ELF with support of Friedrich Naumann Foundation for Freedom for East and Southeast Europe and Projekt: Polska are organizing the 7th edition of the ‘Tell Me Your Story’ ELF event, a platform which allows liberal communicators to exchange best practices on fighting populism/nationalism with storytelling and emotional awareness, and learn from top communication experts.
ELF with support of Friedrich Naumann Foundation for Freedom for East and Southeast Europe and Projekt: Polska are organizing the 7th edition of the ‘Tell Me Your Story’ ELF event, a platform which allows liberal communicators to exchange best practices on fighting populism/nationalism with storytelling and emotional awareness, and learn from top communication experts. Once again, TMYS is organized as part of Liberal Communicators Network. This year we offer a training fully focused on visual Storytelling in publications and short-form video. If you want to learn how to make people read your report, this event is for you.The learning process during the event will be built on three methods: exchange of best (and worst) practices between participants, interactive sessions facilitated by the lead trainers, and meetings with local experts.
Delivered again by one of the best experts and facilitators in the liberal bubble, thought leader and political philosopher – Sven Gerst. Sven wins hearts and minds with life-changing learning journeys across the globe – very often at the distinguished International Academy of Leadership (IAF) of the Friedrich Naumann Foundation for Freedom.
Friday, 06 June 2025
afternoon Arrival & Settling In
Speaker: Milosz Hodun, European Liberal Forum
Speaker: Boryana Atanassova, Liberal Communicators’ Network
Speaker: Sven Gerst, Lead Facilitator
18.30-19.30 Into the Wild: Team-Building Activity
19.30 Dinner
incl. The Political Scene: A Window into Polish Politics
Speaker: Aleksandra Kot, MP Nowoczesna /tbc/
Saturday, 07 June 2025: THE JOURNEY
09.00-09.15 The Scene: Morning Check-in
09.15-10.45 The Visual Publication: Create Publications That Stand Out
Speaker: Marcin Hernas, graphic designer
10.45-11.00 Coffee & cookies…and people!
11.45-12.15 Why Nobody Reads Your (Boring) Report: Content Consumption in 2025+
12.15-13.00 The First Challenge: Deconstructing Your Publication(s)
13.00 Lunch
14.00-14.45 The Aesthetics of TikTok: Understanding Short-form Storytelling
14.45-15.00 Coffee & cookies…and people!
15.00-16.00 Ideation: From Social Listening to Video Ideas
16.00-16.30 Hook Tuah: Making a Video Idea Happen…and Heard
16.30-18.20 From Idea to Script to Shooting: Speedrunning the Content Creation Process
18.20-18.30 Check-in: Progress Updates
19.00 Dinner
Saturday, 08 July 2025: COMMS. and CAMPAIGNS
09.00-09.15 The Scene: Morning Check-in
09.15-09.45 Content Creator: The Do/Don’ts of Shooting & Editing
09.45-11.00 Cut & Action: Let’s See How Everything Plays Out
12.00-12.30 Premiere
12.30-13.00 Revelations : Reflections & Open Ties
13.00 End of Story: OFF YOU GO