About the event

ELF with support of Friedrich Naumann Foundation for Freedom for East and Southeast Europe and Projekt: Polska are organizing the 7th edition of the ‘Tell Me Your Story’ ELF event, a platform which allows liberal communicators to exchange best practices on fighting populism/nationalism with storytelling and emotional awareness, and learn from top communication experts. Once again, TMYS is organized as part of Liberal Communicators Network. This year we offer a training fully focused on visual Storytelling in publications and short-form video. If you want to learn how to make people read your report, this event is for you.The learning process during the event will be built on three methods: exchange of best (and worst) practices between participants, interactive sessions facilitated by the lead trainers, and meetings with local experts.

Delivered again by one of the best experts and facilitators in the liberal bubble, thought leader and political philosopher – Sven Gerst. Sven wins hearts and minds with life-changing learning journeys across the globe – very often at the distinguished International Academy of Leadership (IAF) of the Friedrich Naumann Foundation for Freedom.

Program

Friday, 06 June 2025 

afternoon Arrival & Settling In 

  1. Start of the Journey: Welcome Remarks 

Speaker: Milosz Hodun, European Liberal Forum 

Speaker: Boryana Atanassova, Liberal Communicators’ Network 

  1. The Motivation: “Wait But Why” 

Speaker: Sven Gerst, Lead Facilitator 

18.30-19.30 Into the Wild: Team-Building Activity  

19.30 Dinner 

incl. The Political Scene: A Window into Polish Politics 

Speaker: Aleksandra Kot, MP Nowoczesna /tbc/  

Saturday, 07 June 2025:  THE JOURNEY  

09.00-09.15 The Scene: Morning Check-in 

09.15-10.45 The Visual Publication: Create Publications That Stand Out  

Speaker: Marcin Hernas, graphic designer 

10.45-11.00 Coffee & cookies…and people! 

11.45-12.15 Why Nobody Reads Your (Boring) Report: Content Consumption in 2025+ 

12.15-13.00 The First Challenge: Deconstructing Your Publication(s) 

13.00 Lunch 

14.00-14.45 The Aesthetics of TikTok: Understanding Short-form Storytelling 

14.45-15.00 Coffee & cookies…and people! 

15.00-16.00 Ideation: From Social Listening to Video Ideas 

16.00-16.30 Hook Tuah: Making a Video Idea Happen…and Heard 

16.30-18.20 From Idea to Script to Shooting: Speedrunning the Content Creation Process 

18.20-18.30 Check-in: Progress Updates 

19.00 Dinner 

Saturday, 08 July 2025: COMMS. and CAMPAIGNS 

09.00-09.15 The Scene: Morning Check-in 

09.15-09.45 Content Creator: The Do/Don’ts of Shooting & Editing  

09.45-11.00 Cut & Action: Let’s See How Everything Plays Out 

12.00-12.30 Premiere  

12.30-13.00 Revelations : Reflections & Open Ties 

13.00 End of Story: OFF YOU GO 

whois: Andy White Freelance WordPress Developer London