The goal of this publication is to challenge prevailing narratives around demographic change and offer a positive, forward-looking vision, where Europe can turn longevity into an opportunity for economic and social renewal.
Demographic change is not a drawback but a design challenge. Fighting demographic trends has proven to be both costly and ineffective so far. Treating ageing as a problem also stigmatises the elderly and instils fear in younger generations, framing different age groups as competitors instead of allies. The goal of this publication is to challenge prevailing narratives around demographic change and offer a positive, forward-looking vision, where Europe can turn longevity into an opportunity for economic and social renewal. The chapters outline practical pathways and evidence-based actions for policymakers, communities, and citizens to take charge and shape this transition together.