The LCN-Non-Profit Academy will empower liberal communicators to adapt cutting-edge communication strategies, innovation, and marketing trends for the specific context of the mission-driven sector.
By innovating non-profit communications, liberals will be better equipped to win the hearts and minds, influence shifts in values and behaviour, and achieve societal change for a forward-looking Europe. LCN strives to develop a professional community of non-profit communicators from civil society organizations, foundations, think tanks, change-makers, working on liberal topics. Join the Academy to become a member of this European network of marketing professionals.
The Academy ‘Make a Good Message Better’ offers online 5 sessions (26 May- 16 June) in the summer and 6 sessions in the autumn (24 October-23 November). The content is different. The high-profile web-talk series and specialized hands-on workshops with thought leaders, best-selling authors, world-class trainers will inspire, enable and bring everybody on the ‘same page’ with the latest trends. Topics span across non-profit brand management, strategy, communications, digital and content marketing, creativity, and more.
The Academy is organised by the European Liberal Forum (ELF) in cooperation with Friedrich Naumann Foundation for Freedom for East and Southeast Europe (FNF). Our partners are European Liberal Youth (LYMEC) and Projekt: Polska. The Academy is part of an umbrella programme – the Liberal Communicators Network (LCN), between ELF Secretariat, LYMEC and FNF East and Southeast Europe.
Schedule is in CEST (UTC+2) Brussels time
Lead Facilitator: Sven Gerst, PhD Student in Political Economy at King’s College London; Former Secretary General of IFLRY
Preparation Tasks & Resources
Video Task by Sven Gerst
24.10.2022
17:00 Creative Campaigning and Hope-Based Communications with Fine Acts, Workshop Part 1
Speaker: Yana Buhrer Tavanier, Fine Acts, Co-Founder, Executive Director
Speaker: Svetla Baeva, Fine Acts, Campaigns Director
Lead Facilitator: Sven Gerst
19:00 End of Workshop
Preparation Tasks & Resources
Video Task by Sven Gerst
27.10.2022
17:00 Creative Campaigning and Hope-Based Communications with Fine Acts, Workshop Part 2
Speaker: Yana Buhrer Tavanier, Fine Acts, Co-Founder, Executive Director
Speaker: Svetla Baeva, Fine Acts, Campaigns Director
Lead Facilitator: Sven Gerst
19:00 End of Workshop
Preparation Tasks & Resources
Video Task by Sven Gerst:
14.11.2022
17:00 ‘The Power of Art to Shift Culture’ Inspirational Talk
Speaker: Cleo Barnett (USA), Co-Creative Director, Amplifier
Lead Facilitator: Sven Gerst
18:30 End of Session
Preparation Tasks & Resources
Video Task by Sven Gerst
16.10.2022
17:00 ‘Courageous or Cautious? Establishing your Nonprofit’s Brand Personality’ Workshop
Trainer: Farra Trompeter (USA), Co-Director, Member-Owner, Big Duck
Lead Facilitator: Sven Gerst
19:00 End of Session
Preparation Tasks & Resources
Video Task by Sven Gerst
21.10.2022
17:00 ‘Marketing is Alchemy’ Inspirational Talk
Speaker: Rory Sutherland (UK), Vice Chairman, Ogilvy, UK; TED Global Speaker; Best-Selling Author “Alchemy”
Lead Facilitator: Sven Gerst
18:30 End of Session
Preparation Tasks & Resources
Video Task by Sven Gerst:
23.11.2022
17:00 Group Work and Graduation
Speaker: Dr. Milosz Hodun, European Liberal Forum; Project Polska
Speaker: Tamás Toplak, Head of Communications, European Liberal Forum
Speaker: Dan-Aria Sucuri, President, LYMEC
Speaker: Martin Kothee, Regional Director for East and Southeast Europe, Friedrich Naumann Foundation for Freedom
Speaker: Boryana Atanassova, LCN Project Leader and Co-facilitator; Regional Communications Officer for East and Southeast Europe, Friedrich Naumann Foundation for Freedom
Lead Facilitator: Sven Gerst
19:00 End of Session
End of Autumn Edition of LCN Academy