The LCN-Non-Profit Academy will empower liberal communicators to adapt cutting-edge communication strategies, innovation, and marketing trends for the specific context of the mission-driven sector. By innovating non-profit communications, liberals will be better equipped to win the hearts and minds, influence shifts in values and behaviour, and achieve societal change for a forward-looking Europe.

LCN strives to develop a professional community of non-profit communicators from civil society organizations, foundations, think tanks, change-makers, working on liberal topics. Join the Academy to become a member of this European network of marketing professionals. This LCN Edition focuses on the liberal non-profit actors, not on political parties.

The Academy ‘Make a Good Message Better’ offers webinars with thought leaders, best-selling authors, world-class trainers, who will bring everybody on the ‘same page’ with the latest trends in non-profit brand management, communications strategy, digital and content marketing, hope-based communications in democracy promotion and human rights, messaging and more. The Academy is organised by the European Liberal Forum (ELF) with the support of Projekt: Polska and Friedrich Naumann Foundation for Freedom for East and Southeast Europe (FNF ESEE) for a fourth year now. The Academy is part of an umbrella programme – the Liberal Communicators Network (LCN), between ELF Secretariat, Projekt: Polska, Friedrich Naumann Foundation (FNF ESEE) and European Liberal Youth (LYMEC). 

Please apply by 14 April (midnight).

8 Online Sessions:  May- June 2024
30 April, 7 May, 9 May, 13 May, 15 May, 20 May, 22 May, 27 May, 6 June (17:00 -19:00 CEST)

*27 May (15.00 – 17.00 CEST)

Lead Facilitator: Sven Gerst, Political Philosopher, Former Secretary General of IFLRY, Experienced Facilitator at The International Academy of Leadership (IAF) of the Friedrich Naumann Foundation for Freedom and many more

Co-Facilitator: Boryana Atanassova, LCN Project Leader and Co-facilitator; Senior Regional Communications Manager for East and Southeast Europe, Friedrich Naumann Foundation for Freedom 

Tuesday 30 April

17:00 – 19:00 Meet & Greet. Mapping Where Do You Stand?

Tuesday 7 May

17:00 – 19:00 Workshop 1: Hope-based Communication – a Smart Strategy for Promoting Democracy and Human Rights

Thursday 9 May

17:00 – 19:00 Workshop 2: Hope-based Communication – a Smart Strategy for Promoting Democracy and Human Rights

Monday 13 May

17:00 – 19:00 Workshop 3: The Missing Magic in Your Communications Strategy: Choosing the Right Objectives

Wednesday 15 May

17:00 – 19:00 Workshop 4: Diversifying Your Writing Styles to Reach the Right People

Monday 20 May

17:00 – 19:00 Workshop 5: Communications Planning and Workflow Tools That Make Life Easier

Wednesday 22 May

17:00 – 19:00 Workshop 6: Why Communicators Need to Set Boundaries and How to Figure Out Your Own 

Monday 27 May

15:00 – 17:00 Inspirational Talk: The Science and Magic of Message Discipline – Secrets from a Spin Doctor

This session is also open to LCN alumni and all ELF member organisations.

Thursday 6 June

17:00 – 19:00 Consultations & Graduation 

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