About the event

Emotional appeals are a central part of political communication. In Europe we thought we do things in a different way, namely that our politics is funded on facts and knowledge, and convincing people requires solely detailed programs and great policy papers. But we can observe that the success of populist and alt-right movements is based on something very different, namely on emotions and good story telling. Luckily, more and more liberals understood that, and showed that they can also be successful by using this strategy.

Tell Me Your Story is a platform for learning and exchanging experiences on storytelling and emotions in communications for liberal organizations. It allows liberal communicators to discus best practices on fighting populism/nationalism and learn from top communication experts how to sell a good story.


Sunday 08 May 2022

18:30 Welcome

Milosz Hodun, Second Vice-President, European Liberal Forum

19:00 Welcome Dinner

Monday 09 May 2022

09:30 Welcome

Charlotte van de Pol, VVD International

Michal Tecza, Projekt: Polska

10:00 Introduction to the project

Milosz Hodun, European Liberal Forum

10:30 The idea of storytelling

Mark Verheijen, lead trainer, VVD International

11:30 Coffee Break

12:00 Your good message I

Mark Verheijen, lead trainer, VVD International

13:00 Lunch

14:15 Tell Me Your Story

Pawel Rabiej, Nowoczesna, Board Member

15:00 Your good message I

Mark Verheijen, lead trainer, VVD International

16:00 Coffee Break

16:30 Practical exercise II

Mark Verheijen, lead trainer, VVD International

17:30 Evaluation of the day

Michal Tecza, Projekt: Polska

20:00 Dinner

21:30 End of event

Tuesday 10 May 2022

10:00 Storytelling in Your Country

Michal Tecza, Projekt: Polska

11:00  Activity in the City

12:15  Evaluation and Follow-up

Michal Tecza, Projekt: Polska

Departure of participants

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