About the event

By innovating non-profit communications, liberals will be better equipped to win the hearts and minds, influence shifts in values and behaviour, and achieve societal change for a forward-looking Europe. LCN strives to develop a professional community of non-profit communicators from civil society organizations, foundations, think tanks, change-makers, working on liberal topics. Join the Academy to become a member of this European network of marketing professionals.

The Academy ‘Make a Good Message Better’ offers online 5 sessions (26 May- 16 June) in the summer and 6 sessions in the autumn (24 October-23 November).  The content is different. The high-profile web-talk series and specialized hands-on workshops with thought leaders, best-selling authors, world-class trainers will inspire, enable and bring everybody on the ‘same page’ with the latest trends. Topics span across non-profit brand management, strategy, communications, digital and content marketing, creativity, and more.

The Academy is organised by the European Liberal Forum (ELF) in cooperation with Friedrich Naumann Foundation for Freedom for East and Southeast Europe (FNF). Our partners are European Liberal Youth (LYMEC) and Projekt: Polska. The Academy is part of an umbrella programme – the Liberal Communicators Network (LCN), between ELF Secretariat, LYMEC and FNF East and Southeast Europe.

Programme
Resources 

Zoom Room for all sessions! 

Program (Please note that all times are BXL time) 

Timetable for the different time zones 

Join our telegram group (which will be the main channel of communication) 

Excel Document for LCN Contact Database with participants’ own professional and personal channels and their organizations.

Programme  

Schedule is in CEST (UTC+2) Brussels time 

Lead Facilitator: Sven Gerst, PhD Student in Political Economy at King’s College London; Former Secretary General of IFLRY 

Preparation Tasks & Resources 

Video Task by Sven Gerst

24.10.2022

17:00 Creative Campaigning and Hope-Based Communications with Fine Acts, Workshop Part 1 

Speaker: Yana Buhrer Tavanier, Fine Acts, Co-Founder, Executive Director 

Speaker: Svetla Baeva, Fine Acts, Campaigns Director 

Lead Facilitator: Sven Gerst

19:00 End of Workshop 

Preparation Tasks & Resources 

Video Task by Sven Gerst

27.10.2022

17:00 Creative Campaigning and Hope-Based Communications with Fine Acts, Workshop Part 2 

Speaker: Yana Buhrer Tavanier, Fine Acts, Co-Founder, Executive Director 

Speaker: Svetla Baeva, Fine Acts, Campaigns Director 

Lead Facilitator: Sven Gerst 

19:00 End of Workshop  

Preparation Tasks & Resources 

Video Task by Sven Gerst:  

14.11.2022

17:00 ‘The Power of Art to Shift Culture’ Inspirational Talk

Speaker: Cleo Barnett (USA), Co-Creative Director, Amplifier  

Lead Facilitator: Sven Gerst 

18:30   End of Session 

Preparation Tasks & Resources 

Video Task by Sven Gerst

16.10.2022

17:00 ‘Courageous or Cautious? Establishing your Nonprofit’s Brand Personality’ Workshop

Trainer:  Farra Trompeter (USA), Co-Director, Member-Owner, Big Duck

Lead Facilitator: Sven Gerst

19:00 End of Session 

Preparation Tasks & Resources 

Video Task by Sven Gerst

21.10.2022

17:00 ‘Marketing is Alchemy’ Inspirational Talk  

Speaker: Rory Sutherland (UK), Vice Chairman, Ogilvy, UK; TED Global Speaker; Best-Selling Author “Alchemy” 

Lead Facilitator: Sven Gerst 

18:30 End of Session 

Preparation Tasks & Resources 

Video Task by Sven Gerst: 

23.11.2022

17:00 Group Work and Graduation

Speaker: Dr. Milosz Hodun, European Liberal Forum; Project Polska

Speaker: Tamás Toplak, Head of Communications, European Liberal Forum  

Speaker: Dan-Aria Sucuri, President, LYMEC

Speaker: Martin Kothee, Regional Director for East and Southeast Europe, Friedrich Naumann Foundation for Freedom

Speaker: Boryana Atanassova, LCN Project Leader and Co-facilitator; Regional Communications Officer for East and       Southeast Europe, Friedrich Naumann Foundation for Freedom  

Lead Facilitator: Sven Gerst 

19:00 End of Session

End of Autumn Edition of LCN Academy

 

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