Event 2

About the event

Emotional appeals are a central part of political communication. In Europe we thought we do things in a different way, namely that our politics is funded on facts and knowledge, and convincing people requires solely detailed programs and great policy papers. But we can observe that the success of populist and alt-right movements is based on something very different, namely on emotions and good story telling. Luckily, more and more liberals understood that, and showed that they can also be successful by using this strategy.

Tell Me Your Story is a platform for learning and exchanging experiences on storytelling and emotions in communications for liberal organizations. It allows liberal communicators to discus best practices on fighting populism/nationalism and learn from top communication experts how to sell a good story.


Day 1 – Sunday 17 July 2022

18:30 Welcome

Miłosz Hodun, Second Vice-President, European Liberal Forum

Michał Tęcza, Projekt: Polska

19:00 Welcome dinner

Day 2 – Monday 18 July 2022

09:30 Welcome & Introduction to the programme

Toni Skorić, Friedrich Naumann Foundation for Freedom

Sven Gerst, lead trainer

10:00 The Power of Stories: The Basics of Storytelling

Sven Gerst, lead trainer

11:45 Coffee break

12:15  Political Storytelling: Liberalism’s Missing “Pink Elephant” & The Populist Challenge

Sven Gerst, lead trainer

13:15 Lunch

15:00 Storytelling through Street Art – Alternative Berlin guided tour

17:00 Debriefing of the day

18:00 Dinner

Day 3 – Tuesday 19 July 2022

09:30 Tell Your Story: Pecha Kucha Presentations

Sven Gerst, lead trainer

11:30  Storytelling and communication

Elisabeth Quell, PR Chief of the FDP Parliamentary Group in the Bundestag

12:30 Evaluation & follow up

Michał Tęcza, Projekt: Polska

13:00 End of event

whois: Andy White Freelance WordPress Developer London