17 Jul 2022 - 19 Jul 2022
Reinhardtstraße 12, Berlin-Mitte
Tell Me Your Story is a platform for learning and exchanging experiences on storytelling and emotions in communications for liberal organisations.
Emotional appeals are a central part of political communication. In Europe we thought we do things in a different way, namely that our politics is funded on facts and knowledge, and convincing people requires solely detailed programs and great policy papers. But we can observe that the success of populist and alt-right movements is based on something very different, namely on emotions and good story telling. Luckily, more and more liberals understood that, and showed that they can also be successful by using this strategy.
Tell Me Your Story is a platform for learning and exchanging experiences on storytelling and emotions in communications for liberal organizations. It allows liberal communicators to discus best practices on fighting populism/nationalism and learn from top communication experts how to sell a good story.
18:30 Welcome
Miłosz Hodun, Second Vice-President, European Liberal Forum
Michał Tęcza, Projekt: Polska
19:00 Welcome dinner
09:30 Welcome & Introduction to the programme
Toni Skorić, Friedrich Naumann Foundation for Freedom
Sven Gerst, lead trainer
10:00 The Power of Stories: The Basics of Storytelling
Sven Gerst, lead trainer
11:45 Coffee break
12:15 Political Storytelling: Liberalism’s Missing “Pink Elephant” & The Populist Challenge
Sven Gerst, lead trainer
13:15 Lunch
15:00 Storytelling through Street Art – Alternative Berlin guided tour
17:00 Debriefing of the day
18:00 Dinner
09:30 Tell Your Story: Pecha Kucha Presentations
Sven Gerst, lead trainer
11:30 Storytelling and communication
Elisabeth Quell, PR Chief of the FDP Parliamentary Group in the Bundestag
12:30 Evaluation & follow up
Michał Tęcza, Projekt: Polska
13:00 End of event